I help organisations replace manual reporting with automated pipelines, build CRM strategies that actually retain customers, and design multichannel journeys that convert — without a full-time hire.
Currently running RevOps and growth across six concurrent programs for a Brussels-based nonprofit, alongside independent projects for scale-ups. Based in Brussels. Working remotely, worldwide.
Real problems, real solutions — not dashboards that nobody looks at.
Manually exporting analytics reports every month across 8 separate website ecosystems was taking hours. Built a Python script using the GA4 API that pulls all of it automatically — active users, sessions, channel breakdown, top pages, source/medium — and outputs a self-contained HTML dashboard and Excel file, ready to share.
A multi-program HubSpot instance had years of broken deal-to-company associations, quietly corrupting attribution and reporting. Wrote a Python script against the HubSpot API to identify every mismatch, then fixed them in bulk — working alongside the data and engineering leads rather than replacing them.
Pulls Google reviews for any brand and its competitors via Apify, runs sentiment analysis, and generates a clean HTML report — scorecards, charts, keyword breakdown, and a full review table per brand.
Designed and launched a five-audience LinkedIn campaign for a B2B network client, with a full flight schedule and tight budget discipline — proof that reach doesn't require a big-brand spend when targeting and sequencing are done right.
Pulls all contacts from HubSpot via API and flags duplicates across three types — exact email matches, same name with different emails, and same last name and company. Outputs a clean HTML report and Excel file ready to action.
Closed-won deals were sitting in the CRM without any structured read on which company-program combinations were actually driving revenue. Built a Python batch-scoring pipeline that ran each deal through an AI model to classify buyer intent and fit, turning raw deal history into a prioritisation tool for the next campaign cycle.
A library of production SQL queries covering the full user funnel — acquisition, activation, engagement, retention, content performance, search behaviour, and growth flags. Built on a real multi-ecosystem platform with 500,000+ users across 8 ecosystems.
An advocacy-focused nonprofit needed a public roadmap site with no design budget and no in-house developer. Wireframed the full page structure, defined the GTM messaging hierarchy end to end, and built it out in WordPress with Elementor — then handed over clear implementation guidance so the internal team could keep maintaining it after launch.
An n8n workflow that runs every Monday at 7am — pulls LinkedIn Ads data via Supermetrics, aggregates key metrics, sends it to Claude for analysis, and posts a full performance report with AI commentary directly to Slack.
Monitors 70+ sources across global health, impact investing, and social innovation — LinkedIn thought leaders, academic journals, newsletters, podcasts, and org websites. Scrapes everything via Apify and RSS, sends it to Claude AI for thematic analysis, and generates a monthly intelligence briefing with themes, sentiment, notable voices, and actionable recommendations.
I work project-by-project with teams who need data to actually work for them — not consultants who deliver a slide deck and disappear. Whether you need a one-off CRM cleanup, a reporting pipeline that runs itself, or a strategy for what to measure in the first place, I can help.
Over a decade across CRM operations, data analysis, and marketing automation — from 30-million-record databases to small NGOs getting their first HubSpot setup, to scale-ups that need one person who can cover growth, RevOps, and analytics at once. Remote-first, but also available in person in Brussels.
"Not sure what you need? Start with a free 30-minute audit call."
→ No retainer required · Project-based pricing · Remote or Brussels
GA4 setup, custom dashboards, automated monthly reports, and multi-channel attribution. You get clarity on what's actually working.
Full CRM ownership — architecture, segmentation, contact enrichment, data hygiene, and lifecycle workflows. HubSpot specialist. From 30M-record databases to first-time setups, including large-scale deal and contact data repairs.
Map, build, and optimise the full customer lifecycle — from acquisition through retention. Trigger-based flows, behavioural segmentation, and retention sequences that run without manual intervention.
Coordinated campaigns across email, SMS, push, and paid — with consistent segmentation and messaging logic across all channels. Strategy, execution, and measurement in one.
Custom scripts that connect your tools — GA4, HubSpot, GTM, internal databases — and turn raw data into actionable outputs.
Design, run, and analyse experiments across email, landing pages, and user journeys. Data-backed decisions, not gut feelings.
Full audits of your Google Tag Manager setup — catching broken tags, duplicate events, and gaps in conversion tracking before they cost you.
Helping clients build a data culture from scratch — KPI frameworks, tool selection, reporting structures, and AI-assisted lead and buyer-intent scoring.
Practical tools, not resume padding.
Open to project-based work — CRM strategy, multichannel campaigns, data pipelines, or all three. One-off projects or ongoing partnerships. Remote or Brussels.